Five Key Takeaways For a Successful Digital Marketing Strategy

A success marketing plan has to put its emphasis on where its target audience put their most attentions. As people are spending more time on mobile devices, it is inevitable that a digital strategy has become an indispensable part of a marketing strategy. However, the mindset that works well 10 years ago will definitely not work well today. So, let’s have a recap about what are the key … Continue reading Five Key Takeaways For a Successful Digital Marketing Strategy

The Future of Mobile Payment in the U.S. Is What’s Happening in China Today

As time pass by, many differences between the U.S. and China have narrowed down and sometimes even China is leading in some industries. In 2008, I was amazed by the convenience of credit cards in the U.S. because credit card hadn’t been used widely in China, especially when dealing with small merchants. Today, I find payment system in the U.S. is so hard to use compared with … Continue reading The Future of Mobile Payment in the U.S. Is What’s Happening in China Today

How Should We Unleash the Strength of Big Data in Marketing?

It’s the Big Data Era When most of the business schools still teaching reach, frequency, and ratings, people have been shifting their attention from unmeasurable media to digital media. For TV buyers, they pay a lot to Nielsen for their survey data about TV ratings, which is not so precise even though Nielsen claims that they have a panel of 50,000 people representing entire American population. Statistically … Continue reading How Should We Unleash the Strength of Big Data in Marketing?

Mobile Ad Format Matters – Use The Right Format To Boost User Experience

For publishers, it is hard to decide what format of ads to use for their mobile advertising campaigns. To help them better understand the difference between formats, Kargo and MediaScience conducted a research called “Captivate vs. Aggravate”. The study uses sophisticated biometric measures to capture users’ reaction to different formats of mobile ads. And the results show that in-stream ads and sidekick ads are the best … Continue reading Mobile Ad Format Matters – Use The Right Format To Boost User Experience

“Eat More Chicken” — A Typical Day for New Yorkers

Once again, to express my strong affection, I write another article about fabulous Chick-Fil-A. It has been a while since last time I tried so hard to screen social media for some ads made by fast casual chains. It turns out that these chains just rarely promote their posts nor tweets. But most of the chains pay agencies to do the social media work. Moxie, … Continue reading “Eat More Chicken” — A Typical Day for New Yorkers

Unwillingly Taking a Bullet for Lotte, Rakuten Successfully Pacified Mad Chinese Customers

What Exactly Happened? According to CNN, in March 2017, Lotte Group agreed to hand over a golf field to the South Korean government for deploying the THAAD system, which is a U.S. long-range missile defense system. The South Korean government claims that the main purpose is to deal with the nuclear threat from North Korea. However, the system is equipped with a radar system that is capable … Continue reading Unwillingly Taking a Bullet for Lotte, Rakuten Successfully Pacified Mad Chinese Customers

Era of location-based marketing – They know where you are heading to

You Are Being Locked, Not by a Missile But by a Wild Merchant Imagine that a young professional just take off from the office during his lunch break. While a young professional just walk out as usual from his office during lunch break, a notification shows up saying that there are 3 highly rated sandwich restaurants in his 5 mins walk radius. Because he’s starving and having nothing … Continue reading Era of location-based marketing – They know where you are heading to

Are you on the line? I’m not, but you are (What?)

Go to These Places, And Get Their Sandwiches! There are only three restaurants that I would miss so much if I went back to China. Lenwich, an NYC sandwich chain, serves the best sandwich I have ever dreamed of. Their B.B.Q. Goundess Sandwich can literally visualize all my fantasies about meat. Fork & Spoon, a huge clean deli located at 37th street, 5th ave. When I was doing … Continue reading Are you on the line? I’m not, but you are (What?)

A Techie Among Fast Casual Restaurants – Panera Bread

Give Yourself A Break Before It’s Too Late After have gained at least 10 pounds in last two months, all I want for lunch/dinner (Is there a thing called breakfast?) is something not too heavy. When I roaming the streets, the signs that catch my eyes are only those so-called fast casual restaurants. Shake Shack, a burger chain that serves a kind of burger with … Continue reading A Techie Among Fast Casual Restaurants – Panera Bread

“Mirror Mirror on the wall, who is the fairest of them all” – A response from Fascination Advantage Test

Prelude – Meet my expectation Duh, our professor said this week’s blog is going to be the easiest one overall, but I don’t believe it! Seeing myself from a test?! Aha, to a statistician like me, who’s not comfortable with using pie charts, every test is examined carefully by my statistic instinct. Has the test used enough observations? Has the test used repetitive questions to … Continue reading “Mirror Mirror on the wall, who is the fairest of them all” – A response from Fascination Advantage Test