B2B Marketing Strategy

Is networking the only way to acquire customers? Nope B2B marketing is pretty different than B2C marketing. When I was a Business Consultant in a Dalian consulting company, I always wondered that where our clients came from. One day I discovered the secret. Because our boss was also a professor at a credible MBA school,... Continue Reading →

My Customer Journey on Warby Parker Online Store

About Warby Parker Warby Parker is one of the pioneers in the direct-to-customer e-commerce world. It started in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider. Their glasses can be purchased online at a pretty low rate when compared with regular optic stores. They also offer free "Home-Try-On program" that allows people to... Continue Reading →

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