For publishers, it is hard to decide what format of ads to use for their mobile advertising campaigns. To help them better understand the difference between formats, Kargo and MediaScience conducted a research called “Captivate vs. Aggravate”.
The study uses sophisticated biometric measures to capture users’ reaction to different formats of mobile ads. And the results show that in-stream ads and sidekick ads are the best effective for mobile advertising. For a closer look, please see the following infographic!