Mobile Ad Format Matters – Use The Right Format To Boost User Experience

For publishers, it is hard to decide what format of ads to use for their mobile advertising campaigns. To help them better understand the difference between formats, Kargo and MediaScience conducted a research called “Captivate vs. Aggravate”.

The study uses sophisticated biometric measures to capture users’ reaction to different formats of mobile ads. And the results show that in-stream ads and sidekick ads are the best effective for mobile advertising. For a closer look, please see the following infographic!

Ad Format2.png

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at

Up ↑

%d bloggers like this: