Are you on the line? I’m not, but you are (What?)

Go to These Places, And Get Their Sandwiches!

There are only three restaurants that I would miss so much if I went back to China. Lenwich, an NYC sandwich chain, serves the best sandwich I have ever dreamed of. Their B.B.Q. Goundess Sandwich can literally visualize all my fantasies about meat. Fork & Spoon, a huge clean deli located at 37th street, 5th ave. When I was doing my summer internship at Publicolor, it is the place where I can go every day. And ultimately, Chick-Fil-A, a fast-casual chain that serves delicious chicken sandwiches that stuff my stomach but won’t blow up my belly. I highly recommend these three restaurants if you are a sandwich lover. Anyway, today I will mainly talk about the user experience of Chick-Fil-A app.

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Skip the lines! Meeeeoooooooowwwwnnn

img_1208What is the most obvious incentive for people to download this app? It is to skip the lines! Every time I pass the Chick-Fil-A at 37th street in Manhattan at 1 pm, the line outside the restaurant is so long that I always doubt whether people can get in the stores next to the restaurant. It’s a disaster for New Yorkers to have their lunch, especially if they want to go to those popular sites, and sometimes, they often mean everywhere in Manhattan. People get lazy when something is too hard to do. In this kind of situation, the solution is to download an app and place an order on the app.

Placing order is undoubtedly one of the two most important features of Chick-Fil-A app. The app has a straightforward user interface. But when it comes to using, you will find the app is so confusing.

First of all, some restaurants just don’t support the online ordering. Secondly, the info that posted on the active restaurants is wrong. And ultimately, and the most deadly one, the process of ordering cannot be completed even the restaurant is shown as open on the app.It keeps loading, and then it says “There is an error in selecting this location”. I believe this kind of user experience will make people so disappointed that they may want to delete the app right away. Ironically, it also explains why there are so many Chick-Fil-A employees stand along the line to help customers place orders.

I believe this kind of user experience will make people so disappointed that they may want to delete the app right away. Ironically, it also explains why there are so many Chick-Fil-A employees stand along the line to help customers place orders.

Other features

If people cannot order online, why would they put their money on the app for the loyalty program, the second most important feature of the app? I have already lost my faith in placing orders through the app due to an unpleasant experience.

On the other hand, even though the app is not useful at all, there are still some good aspects. The user interface just likes the layout of their restaurant, which is very clean and very easy to navigate. And the location tab can help you easily find the nearest restaurants.

Final Verdict – Forget about the App, Let’s Do Sandwiches

Chick-Fil-A’s mobile app offers almost the same features as their competitors, but it seems like Chick-Fil-A only do better on the user interface. The company definitely needs an overhaul for the app, for improving its user experience. PLEASE, remember the most important takeaways. The

As for the most important takeaway, the mobile app is not the key competitive advantage for catering business but the taste of food is! I will still have my Chick-Fil-A sandwich for lunch without any hesitation. 🙂

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