Dick’s Sporting Goods e-commerce website was originally run on eBay platform. Dick’s rencently switched to develop its own website without using eBay because of high commission fees that eBay charges. Building the website in-house brings many benefits to Dick’s, such as the ability to adapt to changes in the environment, better support for omnichannel features, adding additional shipping options, and, of course, save a lot of money … Continue reading Build Website In-house or with Third-party Vendor? Size Matters.
It’s never too late to learn about blockchain Blockchain has been a hot thing in recent years, mainly because of the skyrocketing price of Bitcoin. Not many people may know that blockchain as a database technology can also be used in advertising industry. An overview of media buying process Traditionally, ad agencies buy ad inventory from media companies, especially in traditional media, like TV, Newspaper, Radio. … Continue reading Blockchain & Marketing
Recently I’ve been doing my capstone project, which is an OTA app that specially designed for a party of 2. When thinking about the operation, there’s an article, How DropBox Started As A Minimal Viable Product by Eric Ries, helped me a lot. According to Techopedia, Minimal Viable Product, abbr as MVP, is “a product development process in which a new product is developed with sufficient features to … Continue reading Minimal Viable Product, a New Approach of Product Development
A Great Learning Experience at Angela Roi My 6 months at Angela Roi was one of my best experience in the U.S. I learned many things from scratch, including digital ads, influencer marketing, and PR. I created several campaigns for getting more Facebook users to visit our website and purchase our vegan handbags. Although I had a tough start, the ROAS get’s better after I applied … Continue reading Age of Precise Marketing – An Example about Serving the Most Related Content to the Right Audience
Huawei is in trouble ZTE, an underdog in China smartphone market, has thrived in the U.S. in the low-end segment. However, as a dominant brand in China, Huawei is not doing well in the U.S. Someone may argue that Huawei has got a lot of resistant from the U.S. government, which made the U.S. based wireless carriers, like AT&T and Verizon, to opt-out from Huawei’s distribution … Continue reading Let’s Count Clicks for Buying A Google Pixel / A Huawei Smartphone
Hey, it’s Kyle again. It’s been a while since last time I updated this blog. In the meantime, I’ve done many things. I met my girlfriend and going to get married. In the summer, I had a great experience work at an online vegan luxury handbag brand, Angela Roi. My bosses, Roi and Sneha, taught me many things about e-commerce marketing. Facebook ads, Instagram, and … Continue reading First Blog in 2018
A success marketing plan has to put its emphasis on where its target audience put their most attentions. As people are spending more time on mobile devices, it is inevitable that a digital strategy has become an indispensable part of a marketing strategy. However, the mindset that works well 10 years ago will definitely not work well today. So, let’s have a recap about what are the key … Continue reading Five Key Takeaways For a Successful Digital Marketing Strategy
As time pass by, many differences between the U.S. and China have narrowed down and sometimes even China is leading in some industries. In 2008, I was amazed by the convenience of credit cards in the U.S. because credit card hadn’t been used widely in China, especially when dealing with small merchants. Today, I find payment system in the U.S. is so hard to use compared with … Continue reading The Future of Mobile Payment in the U.S. Is What’s Happening in China Today
It’s the Big Data Era When most of the business schools still teaching reach, frequency, and ratings, people have been shifting their attention from unmeasurable media to digital media. For TV buyers, they pay a lot to Nielsen for their survey data about TV ratings, which is not so precise even though Nielsen claims that they have a panel of 50,000 people representing entire American population. Statistically … Continue reading How Should We Unleash the Strength of Big Data in Marketing?
For publishers, it is hard to decide what format of ads to use for their mobile advertising campaigns. To help them better understand the difference between formats, Kargo and MediaScience conducted a research called “Captivate vs. Aggravate”. The study uses sophisticated biometric measures to capture users’ reaction to different formats of mobile ads. And the results show that in-stream ads and sidekick ads are the best … Continue reading Mobile Ad Format Matters – Use The Right Format To Boost User Experience