Retention Programs in Marketing – Gamification

It’s kind of like a common sense that retaining customers is more important than acquiring new customers. Trust me, marketers have put all their strength on retaining customers. Here’s a typical experience happened to me. A typical retention program Two years ago, I got to know a British brand call Charles Tyrwhitt in the Path train. After seeing a whole semester of ads in the subway, I … Continue reading Retention Programs in Marketing – Gamification

B2B Marketing Strategy

Is networking the only way to acquire customers? Nope B2B marketing is pretty different than B2C marketing. When I was a Business Consultant in a Dalian consulting company, I always wondered that where our clients came from. One day I discovered the secret. Because our boss was also a professor at a credible MBA school, many of his students got to know his spare work … Continue reading B2B Marketing Strategy

My Customer Journey on Warby Parker Online Store

About Warby Parker Warby Parker is one of the pioneers in the direct-to-customer e-commerce world. It started in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider. Their glasses can be purchased online at a pretty low rate when compared with regular optic stores. They also offer free “Home-Try-On program” that allows people to get free deliveries and free returns for a box of … Continue reading My Customer Journey on Warby Parker Online Store

The Future of Mobile Payment in the U.S. Is What’s Happening in China Today

As time pass by, many differences between the U.S. and China have narrowed down and sometimes even China is leading in some industries. In 2008, I was amazed by the convenience of credit cards in the U.S. because credit card hadn’t been used widely in China, especially when dealing with small merchants. Today, I find payment system in the U.S. is so hard to use compared with … Continue reading The Future of Mobile Payment in the U.S. Is What’s Happening in China Today

Build Website In-house or with Third-party Vendor? Size Matters.

Dick’s Sporting Goods e-commerce website was originally run on eBay platform. Dick’s rencently switched to develop its own website without using eBay because of high commission fees that eBay charges. Building the website in-house brings many benefits to Dick’s, such as the ability to adapt to changes in the environment, better support for omnichannel features, adding additional shipping options, and, of course, save a lot of money … Continue reading Build Website In-house or with Third-party Vendor? Size Matters.

Blockchain & Marketing

It’s never too late to learn about blockchain Blockchain has been a hot thing in recent years, mainly because of the skyrocketing price of Bitcoin. Not many people may know that blockchain as a database technology can also be used in advertising industry. An overview of media buying process Traditionally, ad agencies buy ad inventory from media companies, especially in traditional media, like TV, Newspaper, Radio. … Continue reading Blockchain & Marketing

Minimal Viable Product, a New Approach of Product Development

Recently I’ve been doing my capstone project, which is an OTA app that specially designed for a party of 2. When thinking about the operation, there’s an article, How DropBox Started As A Minimal Viable Product by Eric Ries, helped me a lot. According to Techopedia, Minimal Viable Product, abbr as MVP, is “a product development process in which a new product is developed with sufficient features to … Continue reading Minimal Viable Product, a New Approach of Product Development

Age of Precise Marketing – An Example about Serving the Most Related Content to the Right Audience

A Great Learning Experience at Angela Roi My 6 months at Angela Roi was one of my best experience in the U.S. I learned many things from scratch, including digital ads, influencer marketing, and PR. I created several campaigns for getting more Facebook users to visit our website and purchase our vegan handbags. Although I had a tough start, the ROAS get’s better after I applied … Continue reading Age of Precise Marketing – An Example about Serving the Most Related Content to the Right Audience

Let’s Count Clicks for Buying A Google Pixel / A Huawei Smartphone

Huawei is in trouble ZTE, an underdog in China smartphone market, has thrived in the U.S. in the low-end segment. However, as a dominant brand in China, Huawei is not doing well in the U.S. Someone may argue that Huawei has got a lot of resistant from the U.S. government, which made the U.S. based wireless carriers, like AT&T and Verizon, to opt-out from Huawei’s distribution … Continue reading Let’s Count Clicks for Buying A Google Pixel / A Huawei Smartphone